INTRODUCING
THE ICON
The Icon is our Brand Ambassador and is the #1 global trusted identity to easily, simply, and instantly communicate the appeal for health, healing, and wholeness. Everyone appreciates humor and the Icon creates an emotional connection with positivity based on the concept of building Brand Delight. After all, many people make buying decisions when they resonate with a brand.
EVERYONE DESERVES TO BE HEALTHY
The brand was developed with the idea that everyone deserves to live and lead a flourishing life.
The Icon is a smiling and winking face with a translatable apple design (an apple within an apple):
- An Icon a day keeps the doctor away (or at least your doctor is helping you reach peak performance for work and life)
- The Icon symbolizes the epitome of lasting health, healing, and wholeness.
- The Icon is used for brand growth opportunities including media campaigns, activations, content, and programs.
Healthy options need to be made easy for organizations. When employees see the Icon, they are reminded to pursue their best health in spirit, soul, and body. Go ahead and smile when you see the Icon.
CREATING REMARKABLE VALUE
BRAND DELIGHT
What causes or creates a strong bond or attachment between a brand and humanity? The answer is found in the concept of Brand Delight and includes:
- A passion for a brand that strengthens brand loyalty.
- An emotional and relational attachment to a brand.
- A friendlier brand image versus an emotionally stale corporate entity.
The Icon was designed to be a global symbol, a model, for pursuing peak performance and health, healing, and wholeness. The positive emotional association with the Icon drives word of mouth and loyal consumer behavior to invest financially in a brand's associated products and services.
